GSP Lures is a small business specializing in custom fishing lures. Our lures are hand-painted, and all of our soft baits are designed in house. Above all, we are a proud Michigan business; we support hard work, family values, and all of your God-given rights!

Check out the latest products from GSP Lures!

  • Twin Tail'n
  • Spade Tail
  • Bass'n Bug
  • Beat'n Stick

With GSP Lures, gone are the days of settling for mass-produced fishing lures. Witness the transformative power of GSP Lures through this inspiring customer testimonial. Discover firsthand what GSP Lures can do for you and elevate your fishing experience to unparalleled heights. It’s time to break free from the ordinary and embrace the extraordinary and FISH DIFFERENT with GSP Lures!

  • Largemouth Bass caught on Lake Chautauqua
  • Largemouth Bass caught on Lake Chautauqua
  • Smallmouth caught on Lake St. Clair
  • Lake Erie Walleye

Check out these photos sent in from our valued customers. We are truly grateful for their continued support and enthusiasm. Thank you to all the customers who have shared their stunning photos with us. Your contributions inspire us to continue providing high-quality products and exceptional service. Keep those photos coming! We can’t wait to see more remarkable snapshots from our incredible customer community.

Custom lures starting at $8.00 free quote. No obligations, only an email to start photo link
Custom Lures in stock photo link. BUY NOW!

Watch us paint our newest pattern from start to finish!  We take pride in painting the best lures in proven patterns! When you purchase a ready-to-ship lure or get a custom painted lure from GSP Lures, you can be sure that you are getting a quality lure that will last. Our topcoat is UV resistant, so the pattern will not fade or yellow, and has a 75-80D shore hardness.

Check out our YouTube Channel for more videos!

All of our soft plastic baits are designed by us!  Other baits may be similar, but none can match the action of GSP Lures due to our process!  We hand mix all of our plastic using primary colors; we do not use any pre-mixed colorants. Additionally, we produce our own molds; we never use mass-produced molds used by most bait companies.

Read our latest articles!

We write all of our own articles as a way to say thank you for supporting our business, and to give back to the fishing community!

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